In 1964, a mystery was unravelling at the Division of Mineral Chemistry: two Australian scientists were naming the smell of a storm on its way.
A tenuous essence, they called it.
Petrichor.
From stone, comes the ethereal blood of the gods. It’s the earth relaxing in anticipation of the rain, tiny molecules releasing their scent.
In the street, it rises from the hot pavement beneath your feet.
Escape to the coast and when you reach that cliff top with the sea below, the zing of spray hits, a jolt, electric.
This is the opening of ck2. Wet concrete, ozone, and then the cool relief when the rain falls, when your body slips into water as soft as the petals of a rose. The scent sinks into the skin becoming slowly imperceptible. Can you tell we like it?
Calvin Klein’s marketing machine labels ck2 gender free… It’s Mardi Gras weekend in Sydney and that usually means showers – as if God answers the zealots’ prayers, but the joke’s on them. Because it’s heaven dancing in the rain.