Gucci Guilty Pour Homme
Gucci Guilty Pour Femme has had a refresh, just in time for Valentine’s Day (more to come on her Lana Del Rey vibe in a hot minute).
But along as her date is a re-release of the original Pour Homme and *oh boy* is it bringing back memories. It’s been almost 10 years since this hit the shelves (and about 5 minutes later, the clubs). The hangover from Tom Ford leaving the house was still heavy and the creative for Gucci Guilty Pour Homme featured a carefully manscaped bro, accessorised with the naked body of a mannequin-esque female model.
In retrospect, he’s looking pretty insecure about the whole thing.
The scent itself smells exactly like the “alpha-male” (aspiring), of the noughties. Gucci Guilty Pour Homme opens with an early promise of naturalistic lemon before plunging into a metallic mash-up with a vaguely fougere-eque quality from as masculine lavender. It gives me an instant flash-back to every aspiring merchant banker buying drinks at the bar (white shirt, open collar, flat-fronted Gucci suit pants), every middle-aged divorcee talking too loud at the table next door (his new girlfriend will leave him when she realises his real net worth), every awkward guy interrupting a moment of dancefloor delight with an intrusive faux-accidental bump and an ear-splitting “how’s your night?” (excellent until you showed up, dude).
But you know what, I’m guilty. Because there was something so familiar in that scent profile that I grabbed it before heading off to Fiji on holidays and I’m wearing it with absolute abandon.
For starters, it’s a sort of fragrance drag, like perfumed dress-ups. Gucci Guilty Pour Homme, worn lavishly poolside this summer, is fabulously fun. And once you get passed that generic blast of bro-smell, the fragrance really relaxes in the heat. Perhaps afraid of offending the fragile sensibilities of the guys it was originally aimed at, Gucci Guilty Pour Homme warms up into a comfortable citrus cologne. Skin clinging and clean, the lemon re-emerges, supported by a hint of orange-blossom and transparent cedar (just a veil, nothing to challenge or transform the fragrance through the dry-down).
When most women’s freshies become a bit over-sweet and stale on my skin, this guy is holding up for hours. The next morning, Gucci Guilty Pour Homme is oh-so polite, smelling like freshly ironed shirt collars. It’s surprisingly pleasant, thank you very much. Maybe there’s nothing to feel guilty about after all.